Rihanna to bring Savage x Fenty pop up to London
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International popstar Rihanna will be bringing her new lingerie line Savage x Fenty to the capital with a temporary pop up shop in London’s Shoreditch.
The range which launched in May of this year will have a storefront at Shoreditch Studios from 13 to 17 June. It is the second pop up location for the range, which held a pop in New York in May.
The shop will stock pieces from her core collection, “On the Reg” and the three other lines “U Cute”, “Damn” and “Black Widow”. The sizes are inclusive, with bras available in 32A to 44DD, and lingerie, underwear and loungewear ranging from XS to 3XL.
Many of the pieces are already sold out, but the 30-year-old singer is working to make sure that there is enough to carry over the full five days.
She shared the news on Instagram, hinting at ‘special guests and daily surprises’ leading to some fans speculating that she’ll attend on one of the days.
When the collection launched, Rihanna said: “I approach everything with the same mentality. It has to be authentic, it has to be from me, my perspective. I’ve wanted to do a lingerie line for a long time, but it was important to me that it be done right.”
