Around 6,800 products from M&S will now be available to consumers through the online supermarket.
According to the retailer, the new venture is expected to benefit from the increased amount of online shopping since lockdown.
Ocado Retail currently serves 74% of the UK population, with investment set to be increased by 40% in 2020 to expand capacity.
Melanie Smith, CEO of Ocado Retail, said: ‘‘Today, Ocado Retail are bringing the best to your door with the launch of M&S products exclusively on Ocado.com.
“This marks the culmination of over a year of hard work by everyone involved and I am so proud of everyone at Ocado Retail and our friends at M&S for such a collaborative partnership.”
She added: ‘‘We are excited to be bringing the greatest range of products to loyal and new customers across the UK with the winning combination of the country’s fastest growing grocer and the nation’s most beloved food brand.’’
‘‘We know this is the start of something special and as shoppers continue to move online at pace, we look forward to what the future holds.”
Stuart Machin, M&S Food’s managing director, said: ‘‘Taking our full food range online for the first time is transformative for M&S food and brings to life our strategy to protect the magic, the delicious, quality food and trusted sourcing standards customers love—whilst modernizing the rest.
‘‘This is a long-term partnership and in preparation for go-live we have listened intently to customers to deliver an even bigger, better range—with more family pack sizes, more scratch cooking ingredients, household staples and organic options.’’
He added: ‘‘As more families shop for M&S products online, they will see the breadth that M&S food has to offer and we’re confident they will find we remain serious on quality whilst also being serious about value.”