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Cake Box reports 43% revenue surge to £61.2m

Cake Box reports 43% revenue surge to £61.2m

Cake Box expands to 310 stores following 37 new openings as online demand and Ambala integration drive record full-year performance

On this episode of Talking Shop we are joined by Phil James, founder and Creative Director of the contemporary heritage clothing brand &SONS. Phil began his career behind the lens as a commercial advertising photographer, working with global brands to hone a distinct visual language. But in 2016, he decided to step out from behind the camera to build a brand of his own.

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Cake Box has recorded a 43% increase in annual revenue to approximately £61.2m following strong trading momentum and the expansion of its franchise estate.

The celebration cake specialist opened 37 new locations during the 52 weeks ended 29 March 2026. This brings the total number of stores to 310 across the UK.

Excluding the recently acquired Ambala brand, core Cake Box revenues rose by 12%. 

The growth was supported by positive like-for-like sales and increased demand through delivery platforms including Uber Eats, Deliveroo, and Just Eat.

The company also reported a notably stronger performance in the second half of the year. Ambala, the Asian sweets brand, completed its first full year within the group with trading results in line with management expectations.

Despite high inflation and a difficult macroeconomic environment, the business maintained its focus on cost control and operational efficiency. 

The group currently holds a strong pipeline of new franchise opportunities for the coming year.

Full-year results are expected to be formally announced in June 2026. The group stated that the business remains resilient due to continued investment in technology and its growing physical footprint.

Sukh Chamdal, chief executive and co-founder, said: “We delivered a strong second-half performance, with full-year growth driven by new store openings, positive like-for-like sales, growing sales via third-party platforms and the maiden full-year contribution from Ambala.

“We are confident in the resilience of our business model. At the same time, the impact of recent geopolitical developments is difficult to predict and we remain mindful of the inflationary risks.”

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