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Fashion brand Nobody’s Child has announced it will open a new 1,200 square foot store at the Bluewater Shopping Centre in Kent at the end of March.
The opening will mark the fifth location for the retailer outside of London. The store will house the brand’s full clothing collection alongside jewellery, accessories and footwear.
Management confirmed the interior features a new tiled store concept. To reduce waste, the company has repurposed existing fixtures and fittings to create the retail space.
The new site joins a portfolio of standalone stores in Carnaby Street, Spitalfields, St Albans, Brighton, Leeds, Windsor and a flagship boutique in Covent Garden.
Jody Plows, chief executive of Nobody’s Child, said: “We’re incredibly excited to open our new store at Bluewater, one of the UK’s most iconic shopping destinations. Expanding our physical retail presence allows us to connect with our community in a more meaningful way and give customers the opportunity to experience Nobody’s Child in person.”
James Waugh, director at Bluewater, added: “The addition of Nobody’s Child to our line-up marks an exciting moment, as we give our guests access to one of the UK’s leading fashion brands in a dedicated, stand-alone store format. Their commitment to responsible, stylish fashion is a perfect fit for our retail mix and reflects exactly what our visitors are looking for right now.
“What’s more, the brand’s arrival demonstrates their confidence in Bluewater as a leading bricks-and-mortar retail destination, and we are certain the new opening will be a significant draw for our guests.”
