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Asda has announced Tom Hampson will join its customer and marketing senior leadership team.
Starting in June, he will serve as VP of marketing and work under chief customer officer Rachel Eyre to lead the Asda and George marketing teams.
Hampson has previously held senior positions at Sainsbury’s, Mamas and Papas, Morrisons and most recently B&Q. Across retailers, his work has included offering brand, insight and digital strategies and working to modernise marketing organisations to boost performance.
Rachel Eyre, chief customer officer at Asda, said: “Tom is an experienced and passionate Customer and Marketing leader who has led transformation and growth through Marketing with a number of major UK retailers.
“He brings deep expertise in customer insight, proposition development and team leadership and will play a pivotal role in driving the growth agenda for two powerhouse British brands”
