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John Lewis has named Dom McBrien as its new chief digital and omnichannel officer, with the appointment set to take effect on 1 October.
McBrien, who will sit on the John Lewis management board, joins with more than 20 years of experience in digital transformation.
He was most recently chief executive of Body and Fit and global president for direct to consumer at Glanbia Performance Nutrition.
He has also held senior roles at Microsoft, Marks and Spencer, New Look, the White Company and Arcadia.
In his new role, McBrien will report to Peter Ruis, managing director of John Lewis.
Ruis said: “I’m delighted to appoint Dom as our chief digital and omnichannel officer. His extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions.”
McBrien added: “I am thrilled to be joining John Lewis at such a pivotal time in its transformation journey.
“The opportunity to contribute to a brand with such a rich heritage and a clear ambition to be the UK’s most trusted omnichannel retailer is truly exciting. I’m looking forward to getting started.”
