Skims to debut first UK store in summer 2026
According to The Crown Estate, this signing reflects its long-term ambitions to ‘carefully curate diverse retail and leisure offerings in the West End’
Kim Kardashian’s lingerie brand, Skims, has signed a 10-year lease for its first standalone UK store, which will span 12,000 sq ft at 245-247 Regent Street and is due to open in summer 2026.
The brand, which has been credited for creating technically constructed collections that prioritise comfort, fit and support every body type, will join other global fashion retailers and luxury brands.
According to The Crown Estate, this signing reflects its long-term ambitions to “carefully curate diverse retail and leisure offerings in the West End”.
Laura Thursfield, retail leasing director at The Crown Estate, said: “Welcoming SKIMS in its first foray into the UK bricks-and-mortar market is an exciting moment for The Crown Estate. Emphasising Regent Street’s position as London’s premier lifestyle destination, the arrival of Skims highlights the area’s sustained attractiveness for global brands.
“This opening will enhance the diversity of The Crown Estate’s wider retail and leisure offering, boosting both footfall and commercial activity in the West End by driving different audiences towards the world-class destination that is Regent Street.”
Robert Norton, chief commercial officer at Skims, added: “Opening our first UK store on London’s iconic Regent Street is a landmark moment for Skims. Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience.
“This milestone reflects our strategic focus on expanding into key global markets, bringing Skims’ unique brand vision directly to customers worldwide.”