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Co-op has rebranded its Nisa division as Co-op Wholesale in a bid to reaffirm its commitment to the independent retail sector.
The supermarket has said that this move re-enforces the group’s commitment to drive “increased value” for independent retailers, whilst fuelling expansion ambitions into broader corporate business to business markets.
In addition, Co-op has also appointed Katie Secretan as the managing director for Co-op Wholesale.
Joining Nisa in January 2024, previously holding the position of retail and sales director, she has been instrumental in unlocking growth opportunities for both current retailers and prospects, as well as new corporate partnerships and building the foundations to support the businesses ambitious growth targets.
Secretan said: “We’re clear that this is more than just a supply relationship. Co-op Wholesale is backed by a business built on purpose and we’ll use our platforms to champion what matters most to our diverse partner base, as we know that we can make a greater impact when we work together.
“Under Co-op Wholesale, we’re already making significant growth opportunities through corporate accounts as well as traditional retailers, and we’re looking forward to seeing what we can achieve together.”
Jerome Saint-Marc, managing director for B2B and growth at Co-op, added: “Our commitment to all our partners remains as strong as ever, to ensure their businesses drive profitable growth now and for generations to come. Our move to Co-op Wholesale is a strategic step forward for us and one we’re immensely proud of. It’ll allow us to deliver expansive growth and operational excellence for our B2B partners, bringing them the products they need, at the right price, when they need them.
“With a new leadership team, strategy and vision, we have one clear goal and that is to drive growth by bringing the best of Co-op to our partners. And following the expertise, drive and passion we’ve witnessed from Katie in the last year, I am delighted that she will be stepping into her role to power the business forward.”
