Bloom Perfumery relocates to bigger location in Covent Garden

London’s Bloom Perfumery has relocated within Covent Garden to a larger location within The Yards. 

Accommodating the brand’s significant growth and popularity, Bloom Perfumery’s new flagship store is triple the size of its previous site.

The perfumery selected The Yards’ 2,900 sq ft 4 Slingsby Place site, relocating from Langley Court, to accommodate the influx of visitors the store receives, as well as the brand’s growing collection of fragrances. 

With over 60 brands and more than 1,000 perfumes, the shop features a selection of fragrances, with 80% of the brands being exclusive to the perfumery in the UK. 

A spokesperson from Bloom Perfumery said: “Having outgrown our Langley Court space, it was necessary that we found an established location in Covent Garden to accommodate our growth in demand and evolving brand. Situated amongst a curated line-up of first-rate global and UK names in fashion and beauty, The Yards’ 4 Slingsby Place was the ideal next step for Bloom Perfumery where we could continue to flourish, allowing us to stock up to 100 carefully chosen brands.” 

On behalf of the Mercers’ Company, Jamie Thipthorpe, asset management director at CBRE, added: “Bloom Perfumery’s selection of The Yards to facilitate the next stage of the brand’s expansion speaks to the confidence that retailers have in the destination. Popular amongst locals and visitors alike, Bloom Perfumery’s unique offering and personalised experience introduces an additional reason to visit The Yards.”