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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Boohoo is reportedly set to meet its shareholders this week, but is excluding a meeting with majority shareholder Frasers Group amid an ongoing row between the two companies over its governance.According to The Times, newly-appointed CEO of Boohoo, Dan Finley, is understood to be meeting some of the company’s biggest investors over the coming days, yet no meetings are scheduled with anyone from Frasers Group.

Frasers, which owns 27% of the company, declined to comment to Retail Sector on the latest development, while Boohoo has also been approached for comment. 

Boohoo last week said that it “remains committed to open and transparent engagement with all of its shareholders”.

In its same response, it raised “concerns” over Frasers’ behaviour in a new open letter to the Mike Ashley-owned company, as the row over Frasers’ involvement in Boohoo continued, with the retailer now accusing Frasers of “commercial self-interest”. 

Its latest response comes as Frasers sought stronger involvement in Boohoo’s strategic review, with Boohoo calling the move “inappropriate” due to the fact Frasers is a trade competitor and not an independent shareholder in the online retailer. 

Boohoo claimed there was a conflict of interest in place, noting that Frasers’ brands compete with Boohoo’s own brands, including Boohoo, PrettyLittleThing and Karen Millen, while Frasers is also a large shareholder in Asos, which directly competes with Boohoo’s brands.  

It added that Frasers had a “well-publicised history” of making significant investments in other UK retailers which also compete with Boohoo.

In light of this, Boohoo said it “considers it wholly inappropriate for Frasers to seek to leverage its significant shareholding in Boohoo and other UK retailers to promote its own commercial self-interest, such as Frasers PLUS, at the expense of the other shareholders and will take all steps necessary to protect its commercial position and shareholders best interests”.

Boohoo previously said that while it “remains willing to discuss board representation with Frasers in a constructive manner”, it will only offer a seat for an “appropriate” non-executive director, with appropriate governance controls put in place to protect its commercial position and shareholder interests. 

It added that it has “repeatedly sought assurances” from Frasers over this but “none have been provided”.

It comes as Frasers recently called Boohoo’s decision to appoint a CEO from within “desperate”, after the fast-fashion retailer rejected Frasers’ demands to appoint Ashley as leader of the group.

Following the internal promotion of Debenhams CEO Dan Finley to lead Boohoo, Ashley told the Sunday Times: “Independent shareholders be warned, desperate people do desperate things.”

Amid the ongoing row,  Boohoo last month responded to Frasers’ call to install Ashley as CEO, rebutting claims it has “stone-walled” Frasers over discussions about the appointment, whilst also calling Frasers’ categorisation of its debt refinancing “inaccurate and unfair”.

Frasers Group had called on Boohoo to appoint Ashley as director and CEO of Boohoo after slamming the “continued incompetence” of the current Boohoo board amid an “abysmal” trading performance. 

In an open letter to Boohoo, Frasers urged the company to remove outgoing CEO John Lyttle as director and appoint Ashley as chief “without delay”, adding that his appointment would be in the “best interests of the company, its shareholders and its stakeholders”.

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