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Mountain sports lifestyle brand Salomon is debuting in the UK with the launch of two new London stores.
The first 3,628 sq ft store located in The Yards, part of Covent Garden, has already opened its doors while a second location in Soho is set to open on 14 November.
The Covent Garden store offers customers the full range of Salomon items, from footwear, apparel, and gear for running and hiking to skis, snowboards and winter apparel.
The store also features a space for 2D foot scanning and an oven for ski boot customisation. In addition, all store employees are equipped with smartphones, allowing customers to quickly pay and reduce waiting times.
The second 1,500 sq ft Salomon store in Soho will be located at 18 Broadwick Street. The location will feature its most extensive range of Sportstyle footwear as well as shoes from the Advanced label and other sneakers.
Jamie Thipthorpe, asset management director at CBRE on behalf of Longmartin Properties Ltd, said: “Salomon’s selection of The Yards, Covent Garden, for its debut UK flagship, cements the destination’s reputation as the first-choice location for first-class brands.
“In line with The Yards’ ethos, Salomon focuses on transforming and enhancing its customer’s experiences and we are excited to bring this to life in its first UK brick and mortar store. Its debut will also complement the thriving community of leading sporting and athleisure retailers found in the destination. We have no doubt that this innovative and dynamic brand will thrive in our community and are delighted to have opened the doors to our visitors.”
Pascal Clausse, VP global retail for Salomon, added: “We are delighted to announce the first Salomon brand stores in the United Kingdom! These two openings in The Yards and Soho, in London – a city that is known for its connection to both the outdoor and the fashion world – are another step in Salomon’s retail expansion.
“As a 77-year-old mountain sports brand that was born in a small workshop here in Annecy in the French Alps, these new brand stores in London are a wonderful opportunity to share our passion for the mountain sports lifestyle with our growing community in the capital’s most recognised shopping districts.”
