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John Lewis partners with Klarna for BNPL offer
John Lewis & Partners Cheltenham

John Lewis partners with Klarna for BNPL offer

On this episode of Talking Shop we are joined by Phil James, founder and Creative Director of the contemporary heritage clothing brand &SONS. Phil began his career behind the lens as a commercial advertising photographer, working with global brands to hone a distinct visual language. But in 2016, he decided to step out from behind the camera to build a brand of his own.

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John Lewis has partnered with Klarna to offer online customers the choice to check out with its interest-free ‘Pay in 3’ product, allowing shoppers to spread the cost of their purchases over 60 days. 

The first payment is made at the time of purchase, followed by two subsequent payments at 30-day intervals.

Klarna is currently being offered by half of the UK’s top 100 retailers, as more customers turn to interest-free buy now pay later (BNPL). 

Andy Piggott, director of credit and banking at John Lewis Money, said: “We’re committed to  making it easier for customers to manage their budgets with a range of flexible and secure ways to pay. 

“Klarna has become a go-to payment choice for everything from beauty and fashion through to homewear and electronics. We hope that the introduction of Klarna will make John Lewis even more accessible and help attract a new customer that may not have traditionally shopped with us.”

Raji Behal, head of Western and Southern Europe at Klarna, added: “John Lewis, a beloved British institution, is renowned for its quality, wide selection, and exceptional service. We’re excited to offer their customers a better way to pay, with our interest-free BNPL helping shoppers manage their finances and make smarter purchases. 

“We couldn’t be more thrilled to support John Lewis as they continue to grow and welcome a new generation of customers.”

As the country’s biggest BNPL provider, Klarna has seen its average customer profile change over time, with the average age of its customer now 38-years-old, with over 65s bringing in its fastest growing demographic. 

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