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Fenwick has unveiled the opening of the largest beauty hall outside of London located in Newcastle.
At 26,000 sq ft, the newly reimagined space is a testament to Fenwick’s dedication to creating an “innovative” in-store shopping experience, featuring two new enlarged atriums, 56 ft of facade windows looking out onto Northumberland Street, over 1600 sq ft of terrazzo flooring, and 50-foot-long fragrance bar.
Housing 163 brands, including 38 fragrance brands, the Fenwick Newcastle Beauty Hall is a “beauty oasis” spanning makeup, skincare, contemporary and couture beauty, niche and prestige fragrance, hair, nails, brows and skincare services.
The addition of 23 new beauty counters, alongside a fragrance edit concept, offers its customers a destination shopping experience to meet all their beauty needs.
Beyond products, on offer is a curated menu of pampering services including manicures, blow-drys, brow shaping, lash extensions, facials and makeup appointments, along with five beauty treatment rooms.
Hazel Ayers, director of buying and merchandising at Fenwick, said: “We are proud to unveil the transformation of our Fenwick Newcastle Beauty Hall making it the UK’s largest beauty hall outside of London. This has been 3 years in the making with absolute dedication to detail, working with brilliant beauty brand partners and my talented Fenwick team.
“The reimagined Beauty Hall demonstrates the continual evolution of the Fenwick in-store customer experience offering an unrivalled edit, innovative new products and brands, and expert beauty services. We look forward to welcoming customers in to experience these spaces and discover their new favourite beauty products at Fenwick.”
