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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Outlet Shopping at The O2 has announced a trio of retail additions to its lineup, including Clarks, Soletrader, and a London outlet debut for contemporary bedding brand, Bedeck 

Clarks has returned to Outlet Shopping at The O2 after 3 years, opening a 3,259 sq ft store adjacent to Skechers and Lids on the outlet’s upper level. 

The new space stocks a broad range of casual and formal footwear and accessories, including Clarks’ Originals line and kids range, along with its personal shopping and fitting service.  

The opening of Clarks coincides with the recent arrival of Soletrader, which has opened a 1,749 sq ft store on the upper level next to Procook and Carvela. 

Partnering with brands such as Dr Marten, Veja, and Ugg since its inception, Soletrader delivers a varied range of contemporary casual, designer, performance-based, and heritage footwear to Outlet Shopping at The O2, complementing the destination’s wider retail offer.

Only a stone’s throw away from Soletrader, Irish-born soft furnishings retailer, Bedeck, has also opened with a 1,637 sq ft unit. 

Similarly to Soletrader, Bedeck stocks a vast and varied selection of soft furnishings from leading homeware brands such as Joules, Sanderson, Helena Springfield, and V&A.

Louisa Dalgleish, leasing director at Outlet Shopping at The O2, said: “Clarks have always been a favourite when it comes to footwear. Its unique, family-friendly approach to shopping is something we really admire, and it’s great to have them back at The O2 and highlight the success that can be achieved here. 

“Coupled with the openings of Soletrader and Bedeck, this will elevate our outlet, and deliver more choice and inspiration for visitors as we continue to drive forward our position as one of London’s most desirable retail destinations.”  

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