Health & BeautyNews

Huddled Group acquires 75% stake in Boop Beauty

Boop, founded by former L'Oreal in-house lawyer Yasmine Amr, works directly with beauty brands to help them sell remnant, surplus and discontinued products in a responsible and brand friendly manner

Huddled Group has announced it has taken a controlling stake of 75% of the equity in Boop Beauty Limited, an e-commerce business specialising in surplus beauty and cosmetic products. 

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