The Cotswold Company upgrades showrooms with new Upholstery Hubs

Furniture and homeware brand The Cotswold Company has announced that it has completed a significant programme to upgrade its showrooms across the UK.

Upgrades include improvements to visual merchandising, tweaks to in-store layouts and the roll-out of its Upholstery Hubs, an in-showroom offer that provides customers with a “one-stop-shop” for all their upholstery needs. 

These hubs have also been designed for a fully customisable product and displays will feature longer drapes, 50 ‘take-home’ swatch fabrics as well as new sofa cards and foot colour options.

The launch of its Upholstery Hubs comes on the back of strong demand for the group’s growing range of upholstery products. The group reported that in the year-to-date, revenue generated by upholstery products has increased by 96% as consumers “increasingly move away from throwaway furniture”.

There has been a strong demand for the group’s “best-selling” styles, including Talbot and Morris which have increased fivefold year-on-year, and the launch of new modern styles like ‘Jackson’, which have also performed well.

Ralph Tucker, chief executive officer at The Cotswold Company, said: “Upholstery is becoming a really important part of our business. In the year to date, we have seen strong demand for sofas, loveseats and armchairs, as our customers have sought out high-quality, timelessly designed products for their homes. 

“To meet this growing demand, we are excited to roll-out our Upholstery Hubs, which make it even easier for customers to browse our upholstery styles, get design inspiration, and seek expert advice from our in-store colleagues. This, combined with our relentless focus on brand and product quality, will help us deliver on our medium-term target to become one of the UK’s leading, premium handcrafted homeware brands.”