Tesco agrees retail media partnership with advertising giant GroupM

The relationship will also see the establishment of an in-store screen partnership – an agency first – leveraging the ever-evolving Tesco Connected Store

Tesco has announced a significant media partnership with GroupM, WPP’s media investment group, which aims to “drive best-in-class delivery of data-led solutions, education, and innovation across all facets of retail media in the UK”.

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