Poundland launches rewards app in 62 Scotland stores

Poundland has officially launched its Poundland Perks app for the first time in 62 stores in Scotland.

Poundland Perks is Poundland’s pilot rewards app that has been on trial in 43 stores on the Isle of Wight and in Northern Ireland and now is available across Scotland.

The retailer has invested £13m in the roll-out of state-of-the-art tills that enable customers to use the app on the phone when purchasing items.

Customers can earn points for every purchase in the store, use those points to get reward vouchers that save them even more, and also play on the app to earn prizes through ‘spin to wins-day’.

Poundland’s director of digital, Tom Hill, said: “Poundland Perks allows us to offer shoppers the chance to save, earn and play through their smartphone, making shopping with us even more fun. We’re creating an app that’s convenient and easy for people to use in store, with reward vouchers that help customers save even more. 

“We know from our experience in Northern Ireland just how popular Poundland Perks has been and it’s been brilliant to see the reaction here today in Glasgow.”