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Mango is strengthening its homeware line with the appointment of Nuria Font as the new director of Mango Home.
Font, who was previously director of Mango’s Wholesale Department, will begin overseeing the homeware line this month.
She began her career as an auditor at KPMG. In 2006, she joined Mango as product manager in CPM (Commercial Product Management). Since then, she has held various roles within the company, including B2B key account manager for the Asian and Middle Eastern markets, head of the Wholesale department and project manager. She has been leading the wholesale franchise team since 2017.
Mango said the new management, which will help achieve the objectives set out in the new Strategic Plan 2024-2026, will “reinforce Mango Home’s value proposition through aspirationalism, quality and individual style”.
Font takes over from Laura Vila, who moves on after seventeen years with the company. Mango thanked her for her commitment during these years and said it “wishes her the best of luck in her new venture”.
Founded in 2021, Mango Home has more than doubled in size in its first two years of operation. Its product offer is currently available in five physical multiline stores in cities including Madrid, Barcelona and Zaragoza, as well as in 32 online marketplaces, mainly in Europe and the United States.
Mango Home has strengthened its differentiated value proposition by expanding and diversifying its offer. Last year it incorporated new product categories in both decoration and homeware to complete the offer for every room in the home.
In 2024, Mango Home is continuing with its product diversification, and it is consolidating and expanding its stores network. The company will soon extend the online presence of its Home line to new markets such as Turkey and in 2025 plans to open physical stores for the first time with its new concept.
