VF Corp appoints Paul Vogel as CFO

VF Corporation has announced the appointment of Paul Vogel as its new chief financial officer, effective 8 July, 2024.

He will succeed Matt Puckett, who as previously announced, will be stepping down after 23 years with the company.

VF said Vogel is an experienced finance executive with “significant” operational, financial planning and capital markets experience. He most recently served as CFO of Spotify Technology S.A., the world’s most popular audio streaming subscription service, where he improved the financial health of the company.

During his tenure as CFO, Spotify’s revenue nearly doubled, users more than doubled, and the company achieved expanded operating margins and free cash flow.

Bracken Darrell, VF’s president and CEO, said: “We’re excited to welcome Paul to VF and look forward to his contributions to our leadership team as we reset the VF business and ignite growth across our brand portfolio. Paul’s extensive operational and financial expertise at a global, consumer-oriented company, and his deep knowledge of finance and the capital markets, will be valuable as we continue to strengthen VF’s financial positioning and drive the company’s return to profitable growth.

“We thank Matt for his contributions to VF during his over 23 years with the Company. He has been a great partner to me as I’ve settled into the CEO role, and demonstrated impressive leadership and dedication to the VF team. We wish him all the best.”

Vogel added: “It’s an honour to join VF at such an important time in the Company’s history. VF has all the right ingredients to return to growth – with a portfolio of globally renowned brands with loyal consumer bases in expanding markets, a talented team, and an innovative, purpose-driven culture. I look forward to working with the world-class team Bracken has assembled to enhance growth and value creation for shareholders.”