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Athleisure brand Tala will be debuting its physical all-store partnership with Selfridges from 10 May.
The brand will be available to purchase across all four Selfridges stores, including Selfridges Oxford Street, a branded shop in Manchester Trafford, Manchester Exchange Square and Birmingham.
According to Tala, launching in Selfridges allows the brand to engage customers in a more “immersive, hands-on” way than ever before.
Customers will be able to interact with Tala’s consciously created products and feel the quality of the fabrics.
The Tala spaces will feature bestselling collections, including DayFlex, Sculpt Seamless, Signature Sweats and 365 Sculpting Lounge.
Grace Beverley, founder of Tala, said: “Anyone who knows Tala knows that we – and I – are completely product-obsessed, so for customers to be able to try on their favourite Tala pieces in person is incredibly exciting, and I couldn’t think of a better place to start than Selfridges, a retailer that holds so much history within its walls.”
Bosse Myhr, buying director of menswear, womenswear and childrenswear at Selfridges, added: “We are thrilled to welcome activewear brand Tala to Selfridges as their first physical retail partner globally. It’s really important at Selfridges to nurture and platform emerging brands and so we are super excited to be working with talented entrepreneur and founder, Grace Beverley.
“Tala really embodies our customers’ desire for key pieces that offer transitional lifestyle solutions, from working out to socialising with friends.”
