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Liverpool One has announced the signings of two new retail additions, White Stuff and Sisters and Seekers, as the destination continues to be the location of choice for many retailers.
British lifestyle brand, White Stuff, has officially launched its regional flagship store on Liverpool One’s Peter’s Lane. The new 1,800 sq ft location features an “elevated design format”, and showcases both womenswear and menswear, including its new Spring Collection.
The new Liverpool One store forms part of White Stuff’s strategy to transform the business into a multi-channel, modern lifestyle brand. To celebrate the launch, White Stuff is donating £2,000 of opening day sales to local charity, Home-Start Knowsley, which works with families in the local area who are facing challenging times.
Online womenswear brand, Sisters and Seekers, has selected Liverpool ONE’s South John Street to bring its curation of clothing, activewear and accessories to the city for the first time. The retailer is set to launch its one-day-only sample sale on March 9, expected to draw in crowds from across the country to Liverpool One.
In addition, ARNE recently launched its third pop-up activation at the destination, bringing its custom-built ‘Grab Machine’ to Paradise Place. Welcoming visitors with the chance to win a pair of ARNE’s Technical Runners, the activation follows the brand’s two pop-ups at Liverpool ONE in 2023.
Jo Jenkins, CEO of White Stuff, said: “Our Liverpool store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool One is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”
Rob Deacon, asset management director at Liverpool ONE, said: “Liverpool One continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands. We are proud to have welcomed White Stuff’s elevated regional flagship store, ARNE’s third activation with us, and look forward to hosting Sisters and Seekers’ city debut pop-up sample sale next month.”
