LDC and Faire launch pop-up for ethical UK fashion brands
The pop-up forms part of LDC and Faire’s collaborative mission to inspire more brands to use both B2B and DTC channels to drive their retail presence
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Lone Design Club and online wholesale marketplace, Faire, have launched their first ever collaborative pop-up during London Fashion Month to give exclusive physical selling space to emerging and conscious UK fashion brands.
The collaborative space in Covent Garden will be running until Wednesday 28 February, featuring the likes of Arctic Fox and Co, Cara and the Sky, D-Trench, Elsie and Fred, LUCiA Chain and The Knotty Ones.
The pop-up forms part of LDC and Faire’s collaborative mission to inspire more brands to use both B2B and DTC channels to drive their retail presence.
Charlotte Broadbent, UK general manager at Faire, said: “At Faire, we are empowering hundreds of thousands of independent brands and retailers to thrive by providing them with the tools they need to succeed, whether they’re selling online or in-store.
“Our mission at Faire is focused on revolutionising the wholesale model so that we can support both independent retailers and the brands they’re buying from to grow their sales and streamline their businesses.”
Rebecca Morter, founder and CEO of Lone Design Club, added: “Joining forces with Faire to launch this collaborative space within our pop-up during London Fashion Month is a monumental step for Lone Design Club as we continue to push the boundaries of retail innovation.
“We are excited to see brands like Arctic Fox and Co, The Knotty Ones, and more take advantage of this opportunity to connect with a broader audience and thrive in both the digital and physical retail realms.”
