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The Body Shop set to appoint administrators
The Body Shop, Oxford Street London

The Body Shop set to appoint administrators

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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The Body Shop is reportedly set to appoint administrators from FRP Advisory, threatening “significant” shop closures and job losses, according to Sky News.

On Saturday it was revealed that the skincare and cosmetics retailer is considering closing a significant number of shops, although the exact number remains unknown.

The announcement follows the acquisition of the Body Shop by Aurelius in November, in a deal that amounted to £207m. 

According to Sky News, the new owner realised that “the company had insufficient working capital and was trading more weakly than it had anticipated”. It is believed that the insolvency process could help reduce the business costs, as well as building its online presence. 

More recently it was also revealed by Retail Week that parts of the business have been sold to an “international family office” across most of Europe and in parts of Asia. 

In a statement to Retail Week, the retailer said that the recent offloading of parts of its business will allow it to prioritise “strategically important markets” as it sets its ambition ”to create a modern and dynamic beauty brand”.

FRP Advisory has declined to comment.

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