Gap appoints Zac Posen as new creative director

Gap has announced the appointment of American fashion designer, Zac Posen, as the executive vice president, creative director of Gap Inc. and chief creative officer of Old Navy.

Posen is an award-winning creator and entrepreneur, celebrated for his “technical excellence” and body positive designs. Over 25 years, his extensive career has included red-carpet couture, ready to wear, accessories, costume design and more. 

As CCO of Old Navy, Posen’s focus will be leading design, merchandising and marketing for the second largest apparel brand in the US, and Gap Inc.’s largest brand. Posen will work hand-in-hand with Haio Barbeito, Old Navy’s president and CEO, reporting directly to him. 

Richard Dickson, president and CEO of Gap Inc, said: “I’m thrilled to welcome Zac Posen, one of America’s most celebrated designers, at the onset of an exciting new chapter for Gap Inc. His technical expertise and cultural clarity have consistently evolved American fashion, making him a great fit for the company as we ignite a new culture of creativity across the portfolio and reinvigorate our storied brands.”

Barbeito said: “Given our scale and sizable customer reach, Old Navy provides a tremendous canvas for Zac’s talent and creativity. And his leadership will add a new dimension to Old Navy as we reassert the brand with renewed authority in fit, quality and style for the family.”

As creative director of Gap Inc, Posen will serve as a cultural curator and creative partner to Dickson, joining the company’s executive leadership team. 

His appointment follows those of Eric Chan to chief business and strategy officer and Amy Thompson to chief people officer.

Posen said: “Gap Inc. and its brands have shaped American fashion and pop culture for decades and there’s so much potential at Old Navy. I’m eager to join Gap Inc now as brand reinvigoration kicks up across the portfolio, rooted in great product, experiences, and a new culture of creativity.”