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How to sustainably source in retail

On the final episode of season three we sit down with Claire Watkin, CEO of The Fine Bedding Company, a fourth-generation business founded in 1912. She shares how the brand has performed in recent years and what its proposition really stands for today. We explore balancing heritage with innovation, building sustainability into products and operations, and the journey to a zero-waste eco-factory in Estonia. Claire also unpacks earning consumer trust, making the investment case, and her advice to the next generation of leaders.

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Define your sustainability goals

Before diving into sustainable sourcing, it’s essential to define your sustainability goals. Decide what aspects of your business you want to make more sustainable, and why. This might include reducing carbon emissions, minimising waste, or sourcing ethical and environmentally friendly products.

Assess your current supply chain

Take a close look at your existing supply chain. Identify areas where you can make improvements in terms of sustainability. This could involve analysing your suppliers, transportation methods, packaging materials, and energy consumption.

Source ethical and eco-friendly products

Seek out suppliers who share your commitment to sustainability. Look for products that are made from recycled or sustainable materials, are energy-efficient, and have a lower environmental impact. Also consider products that have relevant certifications, such as Fair Trade or organic.

Reduce transportation emissions

Minimise the carbon footprint of your products by optimising your transportation methods. Consider consolidating shipments, using more fuel-efficient vehicles, and exploring alternatives like rail or sea transport.

Embrace local and small-scale suppliers

Whenever possible, source products from local and small-scale suppliers. This not only supports local economies, but also reduces the environmental impact associated with long-distance transportation.

Implement efficient packaging strategies

Re-evaluate your packaging materials and design. Opt for recyclable, biodegradable, or reusable packaging options. Reducing excess packaging and using lightweight materials can also significantly cut down on waste.

Reduce, Reuse, Recycle

Encourage recycling and reusing practices throughout your supply chain. Invest in recycling programmes, and consider implementing a take-back programme for products to promote reuse or recycling.

Educate your team

Ensure that your team is well-informed about sustainability goals and practices by offering training to make sure they understand the importance of sustainable sourcing, as well as how to implement it in their roles.

Measure and report progress

Implement Key Performance Indicators (KPIs) to measure the success of your sustainable sourcing efforts and regularly report your progress to stakeholders, which can include customers, investors, and employees.

Continuous improvement

Sustainability is an ongoing journey, so regularly revisit your sustainability goals and strategies to keep pace with evolving industry standards and customer expectations.

Sustainable sourcing is not only a moral imperative, but also a business opportunity. By implementing sustainable sourcing practices, retailers can attract environmentally conscious consumers, reduce their environmental impact, and contribute to a more sustainable future. 

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