JD Sports launches new loyalty app
The nationwide roll out follows a successful eight-week trial across 10 stores in the north-west of England, and the group plans to expand the offering to Europe in 2024
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Sports retailer JD Sports has announced the launch of its JD Status loyalty programme app across its JD stores in the UK.
The new app, which already operates in the United States, rewards loyal customers with cashback on purchases of their favourite brands ahead of its peak Christmas shopping period.
The nationwide roll out follows a successful eight-week trial across 10 stores in the north-west of England, and the group plans to expand the offering to Europe in 2024.
Customers can use the app in stores to access 10% cashback on their first purchase and 1% cashback on every additional purchase.
Further offers will also become available on the app as the programme is further developed.JD Sports stated that the launch of JD Status across all its 370 stores in England, Wales and Scotland is a “significant milestone in the delivery of JD’s strategy to scale the JD brand and strengthen the customer experience beyond physical retail”.
Régis Schultz, chief executive officer of JD Sports, said: “JD’s loyal customers are key to our success and we are committed to providing them with a market-leading omnichannel experience across our much-loved sports fashion brands.
“Our ‘beyond physical retail’ approach means placing the omnichannel customer at the heart of everything we do and the expansion of our JD Status app across Britain is the natural next phase of this strategy. We look forward to extending the reach of the app across Europe as we expand our loyalty offering globally, as part of our strategic drive to be the leading global sports-fashion powerhouse.”
Arianne Parisi, global chief digital officer of JD Sports, added: “We want to ensure that our customers are rewarded with the very best incentives and benefits. The successful trial of JD Status in Manchester earlier this year received a very positive reaction from our customers and store associates – reflecting the hard work of our teams to design a programme which is straightforward and easy to use. We are excited to launch JD Status in Great Britain to ensure our customers across the country can enjoy the best that JD has to offer.”
