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Morrisons is cutting the price on more than 170 products this week, as part of its eight round of price reductions of the year.
The supermarket has lowered the prices of over 1,000 products since January, in a bid to help customers plan their budgets.
The grocer has also recently launched More Month, where members of its loyalty scheme will be able to take advantage of more exclusive offers, with an average discount of over 30%.
Extra ‘More Points’ will be available to shoppers across a range of branded items for the first time, as well as on a wider selection of the grocer’s own brand products.
Customers who save 5,000 points will earn a ‘Morrisons Fiver’ which they can redeem on a future shop.
Morrisons chief customer and marketing officer Rachel Eyre said: “Customers tell us that September is an opportunity to ‘reset’ and try new routines after the expensive summer months.
“We also know that saving for Christmas is already on their minds and so we have launched ‘More Month’ to help”.
