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Farfetch to cut headcount amid restructure
Image: https://aboutfarfetch.com/

Farfetch to cut headcount amid restructure

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Farfetch is reportedly making redundancies across both its London and New York teams amid a restructuring of the group, Drapers has reported.

According to Drapers, the move has impacted an estimated 10 people from its London-based marketing team, as well as some workers in its New York-based tech team.

In addition, roles in customer service, fashion styling and product management have reportedly been affected by the move. 

One source told Drapers that the group was also planning to downsize its London head office.

Drapers reported that the deadline for accepting redundancy packages has passed, and that redundancies at the group have “since ramped up”.

It comes as the luxury fashion platform reported a loss after tax of $174m (£140m) for the first quarter ended 31 March 2023, despite its revenue increasing by 8% year-over-year to $556.4m (£448.4m) in the same period. 

Farfetch has been contacted for comment.

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