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Youtube collective the Sidemen have announced the launch of its first physical clothing store in Bluewater.
The 6,000sq ft store is the only place fans can purchase official Sidemen merchandise, other than their website.
The new store opened on 15 July at the Greenhithe Bluewater location in the Upper Rose Gallery.
James Waugh, centre director at Bluewater, told Kent Live: “We are delighted to announce the upcoming launch of the first ever official Sidemen store here at Bluewater this summer. With the ever-changing landscape of physical retail, it is important for us as industry leaders to bring digital-first brands to the centre and ensure our guest experience evolves and is enhanced.
“The Sidemen shop really is something quite special and we’re in no doubt that the in-store experience will be a massive draw, not just to Sidemen fans living locally, but further afield too. Whether it’s welcoming exclusive retail brands such as the Sidemen, adding adrenaline-fuelled activities or bringing a new family-friendly event, we are always looking to innovate to make sure we offer guests the very best retail and leisure experience.”
Matt Peters, MD of Sidemen Clothing, also told the paper: “The Sidemen are undeniably pioneers in the rising world of creator led brands and this is another huge moment which further cements that.
“The Sidemen and team at Sidemen Clothing are incredibly excited for the launch of our first ever store at Bluewater. I’m looking forward to seeing the brand evolve in the retail space and create a closer connection to the Sidemen fans.”
