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Sainsbury’s has announced a £15m investment to cut the price of cupboard staples such as rice and pasta to help customers manage their budgets.
The retailer will also become the only supermarket to offer Freefrom pasta at the same price as standard pasta as part of the price cuts. This latest round of reductions is part of Sainsbury’s promise to keep prices low on the high-volume products that make the biggest difference to customers.
Sainsbury’s is also announcing that all of its ‘happier and healthier’ whole chicken breast fillets will now be included in Aldi Price Match for the first time. This follows the commitment in March 2023 that all of Sainsbury’s chickens will have 20% more space than the industry standard, meaning that customers can be reassured they will be getting the very best prices on chicken without compromising on welfare.
In the last two years the grocer has invested over £560m in value and consistently passed on less price inflation to customers than its competitors, with products including bread, butter, tuna, over 40 dairy products and toilet paper. More recently, Sainsbury’s decided to expand its Nectar Prices to a wide variety of fresh and bakery products.
Rhian Bartlett, food commercial director at Sainsbury’s, said: “As the cost-of-living challenges continue, we remain relentlessly focused on lowering prices on the essential products that make the biggest difference to our customers.
“In the last two years we’ve invested £560m in keeping prices low and more recently we’ve reduced the price of high-volume essentials including bread and butter, milk, tuna and toilet roll. These latest price cuts will help reassure customers that we will continue to pass on savings as soon as we see the wholesale price of food fall. Customers will find great deals when they shop with us and do not need to go anywhere else to get the best prices on their everyday food essentials.”
