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Online music retailer, Vistamusic.com, has relaunched Dawsons following its recent acquisition of the music retailer.
Dawsons, which was first established 120 years ago, has been recognised as a trusted name among musicians of all levels and will return under Caldecott Music Group, the owner of NME Networks.
According to Vista Musical Instruments, its latest acquisition marks a “significant” milestone as it aims to bring its expertise and resources in music retail to the United Kingdom.
While Vista Musical instruments is “committed” to preserving the legacy of Dawsons, the group does plan to inject “fresh energy and innovation” into the brand.
The relaunch will pay homage to the brand’s heritage with a modern and captivating aesthetic.
The omni-channel experience, which was built by and for musicians and music obsessives, will feature an expansive selection of music equipment, accessories, lifestyle products and merchandise.
Meng Ru Kuok, CEO of Vista Musical Instruments, said: “As one of the oldest music retailers in the UK, Dawsons holds a special place in the hearts of musicians and fans alike around the country. Countless musicians have found their first instruments or made their initial foray into the world of music through Dawsons.
“This legacy of nurturing talent and supporting aspiring musicians remains an integral part of Dawsons’ identity and something we care about deeply at Vista Musical Instruments.”
He added: “The business aligns perfectly with our family of brands and vision for Vista Musical Instruments and we are proud to leverage our extensive retail experience as stewards of the brand’s future.”
