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Victoria’s Secret has announced key leadership appointments to “further advance its strategic pillars” of strengthening the core, and transforming the foundation of the company.
Greg Unis will assume the role of brand president, Victoria’s Secret and PINK. Unis will continue to report to Martin Waters, CEO of Victoria’s Secret and Co, and lead the design, merchandising, creative, planning, strategic patterning and business development functions.
Unis joined the business in 2016 and formerly held the roles of CEO of Victoria’s Secret Beauty and most recently as chief growth officer at Victoria’s Secret and Co. In that role, he was tasked with growing the business through new business development, international expansion and mergers and acquisition opportunities. He also led VS&Co’s real estate and store design and construction teams focused on expanding the company’s store of the future initiative.
In his role as CEO of Victoria’s Secret Beauty, he was responsible for the nearly $1bn (£787m) Victoria’s Secret Beauty, Victoria’s Secret Accessories, and PINK Beauty businesses, helping the brand deliver record sales and extensive growth in all three categories. Unis has a long-tenured career in retail where he was formerly executive vice president and global head of men’s and licensing merchandising for Coach, and held senior positions at Brooks Brothers and Gap.
Martin Waters, CEO of Victoria’s Secret and Co, said: “Greg has been with Victoria’s Secret since 2016 and I believe his merchant vision, proven record of growth and results, and deep knowledge of our business make him the right person to guide us to further success. In this role, Greg will also partner closely with chief customer officer Chris Rupp to continue to evolve our brands, delight our customers, and grow our business.”
Additionally, the company will welcome Anne Stephenson as its new chief merchandising officer, reporting to Unis.
Stephenson joins the company after most recently serving as the chief merchandising and product officer of Torrid and will begin her role with Victoria’s Secret and Co next month.
Waters said: “We are thrilled to welcome Anne back to the Victoria’s Secret and Co family. Anne is a respected and strategic merchant with extensive leadership experience growing top brands, including more than 15 years with Victoria’s Secret.”
