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Sainsbury’s has announced the expansion of its loyalty initiative by introducing offers on fresh produce for the first time.
Nectar’s 18 million users can now access a wide range of fresh fruit and vegetables at a lower price, helping to make big savings when shopping in Sainsbury’s supermarkets or online.
From the 21st June, customers will be able to get Nectar Prices on a variety of popular fresh fruit and vegetables, including Sainsbury’s strawberries, easy peelers, vittoria cherry vine tomatoes and avocados.
Customers can enjoy up to half price on selected products including household staples such as by best of british apples and taste the difference jersey royal Potatoes.
For the first time, Nectar Prices will also be available on a selection of branded ready meals such as wasabi chicken katsu curry with rice and Charlie Bigham’s lasagne.
As a result of the expansion into two new categories Sainsbury’s now has over 2800 products included in Nectar Prices, helping millions of customers to save money whenever they shop with the retailer. Since the launch of Nectar Prices in April, shoppers have saved over £83 million, with customers saving an average of £3.20 each time they shop.
Sam Burston, director of Nectar & loyalty at Sainsbury’s, said: “We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further. With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items. We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”
