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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Mike Ashley’s Frasers Group has upped its stake in embattled online retailer Asos for the second time this week.

Frasers has increased its stake to 9.8%, up from the 8.8% established on Tuesday ( 6 June).

The investment has sparked rumours of potential interest in a takeover offer with the group starting the week holding 7.4% shares.

Frasers is currently Asos’ fourth largest shareholder having originally increased its holdings to over 5% back in October of last year.

The news comes as the embattled online retailer was the target of a £1bn pound takeover bid from Alibaba-backed Turkish retailer Trendyol in December of last year.

According to The Sunday Times, the offer from Trendyol valued the retailer between £10 and £12 a share.

The outlet added that Trendyol had engaged advisers from Morgan Stanley to help with the offer. It is believed there are no longer active talks between the two firms.

Last week Asos fell off the FTSE 250 with its shares closing at £3.50 on Friday (2 June).

In its most recent results, Asos reported a pre-tax loss of £290.9m for the six months to 28 February, compared with a £15.8m loss the year before.

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