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Asos raises £75m alongside £275m asset based refinancing deal

Asos raises £75m alongside £275m asset based refinancing deal

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Asos has announced that it has raised £75m from shareholders as well as landing a lucrative refinancing deal based on its assets.

The online retailer has made a deal with Bantry Bay for a £275m asset-based financing facility which runs till April 2026.

The company estimates that there will be 11% annual interest on the credit.

The £75m the company received from shareholders has been fully underwritten by three shareholders, including the investment vehicle of Bestseller, owned by Anders Povlsen.

Alongside this, the retailer has also launched a separate retail offer of ordinary shares worth up to £5m.

The fundraising comes as new boss José Antonio Ramos Calamonte looks to cut costs as the business faces huge losses.

The company has launched a £300m “cost saving and optimisation programme” which has so far seen job cuts, warehouse closures and a mass stock write-off.

Asos reported a pre-tax loss of £290.9m for the six months to 28 February, compared with a £15.8m loss the year before.

 

 

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