Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
E-bike brand Cowboy has announced the launch of its retail partner network with independent bike shops across Europe.
The brand said the launch will increase its retail and service presence, strengthening its omni-channel approach by complementing its current online sales channels, brand stores and mobile network of mechanics and test riders.
Through a new network of independent bike stores, new customers in the UK as well as Belgium, France, the Netherlands and Germany will be able to trial and shop Cowboy’s C4 and C4 ST models, while existing customers will benefit from increased access to servicing and repairs.
Looking ahead, the company said it aims to sign up 300 new retail partners in 60 European cities by the end of the year.
Once selected, retail partners will receive a dedicated Cowboy account manager and extensive repairs and servicing training in order to become a certified partner.
Meanwhile, Cowboy will continue to operate Cowboy Care and its mobile mechanic service, where customers can book on-demand at-home maintenance services with Cowboy technicians at their address.
Cowboy said the new network “marks a step forward” in its offline presence in Europe, having also recently launched within luxury department store Selfridges in London.
Adrien Roose, CEO and co-founder, said: “We are highly dedicated to our rider community, and this new retail model not only builds our brand’s footprint in Europe, but will make access to customer support even easier, giving people confidence that our best in class bikes can be serviced locally as well as using Cowboy’s mobile service network.
“Ahead of today’s launch we piloted with over 80 Partners across Europe to test our offer, with a mix of retail and servicing. We’re very happy with results so far, with rapid growth during this period proving significant within our sales mix. We are excited to have reached a stage in our growth where we can deploy this omnichannel strategy which increases convenience and further improves the Cowboy experience for all our customers.”
