Frasers Group to unveil own version of Amazon Prime
This new product comes through the department store’s acquisition of Studio Retail, which had its own flexible payment solution
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Michael Murray, the chief executive of Frasers Group, has revealed at this year’s World Retail Congress in Barcelona that the group will be unveiling its own version of Amazon Prime, Retail Week has reported.
The new membership scheme, which will be called ‘Frasers Plus’, would be a membership programme and flexible payment solution all in one that will allow customers access to offers across its brands.
According to Murray, Frasers will also look into selling Frasers Plus to other retailers as a white-label product.
This new product comes through the department store’s acquisition of Studio Retail, which had its own flexible payment solution.
Retail Week also reported that Murray believes Sports Direct has “the greatest potential for international expansion”, saying that the discount sports goods proposition does not really exist in Europe.
Murray told Retail Week: “Sports Direct is definitely the one that’s more scalable at the moment because you’re dealing with fewer brands. It’s a lot easier to get alignment across the brands moving into a new market.
“Try doing that with House of Fraser, where you have 30 brands, or Flannels where you have 40 key brands – where some brands are hotter than others.”
