Ebay appoints new UK general manager

Ebay has promoted UK chief marketing officer Eve Williams to the role of vice president, general manager of its UK business.

Williams replaces Murray Lambell who held the role since 2020 and has now been promoted to global general manager of the home, garden and refurbished categories based at Ebay’s European headquarters in Bern, Switzerland.

Williams joined Ebay in December, 2020, and oversaw campaigns like Ebay’s “pre-loved” fashion partnership with Love Island and the introduction of a new brand platform, The Ebay Way.

Before Ebay, Williams spent seven years as global brand director at ASOS where she was responsible for the company’s marketing and customer programmes, alongside creative strategy, content planning, consumer comms and social media output.

Prior to that, she was managing director at Cedar Communications Ltd, producing content for some of the world’s leading brands including British Airways, Tesco, O2, TUI and Nikon.
Williams said: “I feel incredibly privileged to step up to this role at an exciting moment in Ebay’s 28 year history.

“In the UK, millions of people use our platform to buy and sell everyday, while hundreds of thousands of small businesses across the country use Ebay to reach millions of customers across all our key categories whether that’s car parts and accessories, homewares, preloved fashion or refurbished tech. As UK shoppers think much more about the environmental impact of how and what they buy, we are uniquely positioned to offer a smarter, more sustainable place to shop.”

Jordan Sweetnam, senior vice president for Global Markets at Ebay, added: “I am delighted to announce Eve’s well deserved promotion to lead our UK business, representing our second largest global market. She is the ideal candidate for the job, bringing a wealth of cross-functional experience to the UK leadership role, including as UK CMO where she transformed the way we understand and engage British customers.”