Bazaarvoice takes an ‘and’ strategy to UCG in e-retail

Chief marketing officer of shopper engagement platform Bazaarvoice, Zarina Stanford, tells us about the benefits of user-generated content and why deleting bad reviews is never the answer

Can you tell us a little bit about your career and your role as CMO for Bazaarvoice?

Before joining Bazaarvoice, I was a marketing leader at different tech companies including IBM, SAP, and Rackspace Technology, as well as private equity portfolio firm Syniti. And previous to that, I actually worked in sales, which I believe has been invaluable to my career in marketing.

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