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Very CFO appointed chief finance and transformation officer

Ben Fletcher first joined the business in 2020 to lead its finance team and has since expanded his remit to include heading-up the continuing development of the business’ operating model

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Digital retailer Very has announced the appointment of its CFO Ben Fletcher to the newly-created role of chief finance and transformation officer with immediate effect. 

As part of his new role, Fletcher will continue to be part of the company’s executive team and board, reporting to group CEO Lionel Desclée.

Fletcher first joined the business in 2020 to lead its finance team and has since expanded his remit to include heading-up the continuing development of the business’ operating model and introducing new ways of working that increase customer-centricity. 

His appointment comes as the group has made “significant” progress with its multi-year technology investment roadmap over the last 12 months. 

This roadmap includes the ongoing transformation of its ecommerce platform through a partnership with commercetools, providing personalised size and fit guidance by working with True Fit, and creating content by partnering with Amplience.

Lionel Desclée, CEO of The Very Group, said: “We need to consistently land customer-focused change in the ways we work. This will position us to give the families we serve, as well as our people, the best possible experiences. 

“Ben is the ideal person to represent transformation at the executive table and lead these exciting developments in our business over the coming years.”

Fletcher added: “We are already making big strides in our multi-year tech transformation. Alongside this, I’m passionate about continuing to develop the best ways of working to ensure we capitalise on this investment and continue providing the convenience, value and flexibility our customers value.”

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