Five factors driving purchase behaviour in the current climate

Daniel Todaro, managing director of Gekko, explains five ways retailers need to respond to dipping sales with a new approach in tune with the changing of the times

The last few years have seen a series of unprecedented events that have created a new paradigm where consumer expectations and needs have been radically redefined. In this new world, retailers need to respond with a new approach in tune with our changed times. 

Check out our free weekly podcast

Back to top button