H&M reopens Regent Street flagship following refurb

H&M have reopened its flagship Regent Street store today (24 November), following a refurbishment and additions to the site’s offerings. 

It is reported that the site now has a “world leading” interior look and feel, as well as new circular and customer services, which includes the fashion retailer’s new clothes rental service, a Beauty Bar, a generative artwork LED screen. 

H&M Rental, which is a new sustainable offering to coincide with the brand’s garment collection and recycling service, reportedly offers customers the option to rent clothes, shoes, bags, and accessories selected from special H&M collections and archive pieces in assorted sizes. 

Pascal Brun, H&M brand sustainability manager, said: “We are very excited to be launching H&M Rental in the UK. It is part of our circular service which enables customers to explore new styles and expressions without buying the garment. Own the style, not the garment.”

Chris Clare, expansion manager for H&M UK&I, added: “We’re super excited to share our new Regent Street store with our customers who will enjoy our new concepts and services. 

“We’re also thrilled to be partnering with several of London’s creative talents over the opening period. By partnering with these creatives, we aim to celebrate how we’re woven into the fabric of the community, not just the clothing.”