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Next has announced a new connected inventory partnership with digital sportswear seller Fanatics which will allow it to sell officially licensed sports merchandise.
For the first time in Europe, Fanatics will partner with a major retailer to give its customers access to thousands of products from the top leagues and sporting organisations across the world, including clubs from all major European football leagues, international football teams, Rugby, Formula 1, NFL, NBA and the MLB.
Fanatics partners with more than 900 of the largest sporting organisations, teams and leagues in the world including Manchester United, Chelsea, Paris Saint-Germain, England Rugby, NFL, NBA and Formula 1.
The American company has a number of similar partnerships with retailers in the USA, with the likes of Foot Locker, Walmart, Kohls and Nordstrom. The partnership will see Next continue to power the front-end online experience whilst utilising Fanatics’ expertise in licensed sports merchandise and the broad range of products it has available.
Matthew Primack, senior vice-president for International Business Affairs and Development at Fanatics, said: “This new partnership with Next, one of the most popular retailers in the UK, will mean that its customers will now have access to one of the widest ranges of licensed sports merchandise available.
Primack added: “This is great news for customers who already visit Next.co.uk to shop for quality clothing and homeware and who will now also be able to also choose from a range of products, designs and styles from their favourite sports leagues, events, teams or players.”
