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Carl Pei’s challenger-technology brand, Nothing, has announced it is opening its first ever retail store, aimed at being “a physical expression of everything the business stands for”.
Opening before Christmas 2022, the Nothing Store will sit in the heart of Soho, carrying all Nothing devices, including the yet to launch product Ear (stick).
On opening day, the first 100 visitors will get a chance to buy one of the #100 serialised, limited-edition Ear (stick).
Ryan Latham, general manager UK and Ireland at Nothing, said: “Opening our first store in the UK is a huge milestone for Nothing. Following the successful launch of Ear (1) and Phone (1), now is the time for us to shake things up again and offer our community a space where they can engage with each other and our products.”
“To do this in our home market within the heart of Soho – a place to uncover innovative design – makes perfect sense.”
