Will Patagonia spark an eco revolution?

The owner and founder of clothing brand Patagonia, Yvon Chouinard, announced in a heartfelt yet urgent statement that he is giving away the company to an environmental trust and non-profit, with profits set to go towards environmental charities to help fight the climate crisis. Will this give other companies the incentive to be more environmentally conscious?

Becoming net zero and sustainable are some of the top priorities for global companies today, with many promising to reduce their carbon footprint or offset it by planting trees. But there comes a point where promises and offsetting isn’t enough.

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