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H&M

H&M sales lower than expected in Q3

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Swedish fashion chain, H&M, has revealed that net sales were lower than expected in its third quarter, rising only by 3% to 57.5bn Swedish crowns (£4.7bn) in the period ended 31 August 2022.

This reportedly failed to meet a 5% analyst expectation. In local currencies, sales fell by 4% overall.  

The news comes as, according to the group, “the third quarter got off to a weak start” in the industry’s major markets. 

In June, H&M said that it expected to be hit financially by a loss of 2bn Swedish crowns (£165m) following the closure of its Russian stores due to the conflict in Ukraine

It is reported that the group will publish its results for the period between 1 December 2021 to 31 August 2022 on 29 September 2022. 

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