Supermarkets

Dobbies partners with Waitrose on new foodhall offering

The company’s partnership with Waitrose is said to be replacing its current partnership with Sainsbury’s

Garden centre retailer, Dobbies, has revealed a new partnership with Waitrose to provide Dobbies’ customers with Waitrose’s wide range of food, grocery products and everyday essentials in over 50 Dobbies Garden Centres across the UK. 

It is reported that Dobbies launched its new-style foodhall in July 2020, and since then, it has seen significant growth, offering customers a range of fresh, frozen, ambient and chilled food as well as a range of drinks, and other household products. 

The company’s partnership with Waitrose is said to be replacing its current partnership with Sainsbury’s. 

The new partnership will launch in Edinburgh in July, with further locations to be added later this year. This partnership will reportedly bring Waitrose to 20 new towns and cities. In addition, Dobbies’ new flagship stores at Tewkesbury and Reading are also said to benefit from the Waitrose partnership.  

Customers will be able to choose from a selection of products, including the essential Waitrose range, plus its premium range, Waitrose No. 1 and Waitrose Duchy Organic, as well as ready meals, free-from and vegan ranges, prepared fruit and vegetables, snacks, and cupboard staples will all be available.  

Dobbies will continue its existing partnerships with brands including Hotel Chocolat and Cook. The company will also provide its customers with its own brand bakery favourites, as well as produce from its butcher and produce concession partners. 

Both Dobbies and Waitrose are reportedly focused on reducing their impact on the environment. Waitrose is committed to eliminating single-use plastics and all its own-brand packaging will be reusable, widely recyclable, or home-compostable by 2023. In turn, Dobbies is also actively working with suppliers to reduce single-use plastics and packaging, while offering a range of in-store recycling and reducing food waste in partnership with Too Good to Go.

Graeme Jenkins, CEO of Dobbies, said: “Waitrose and Dobbies share a commitment to great value, quality and sustainability. They are the natural partner for us as we look to build on the success of our foodhalls in recent years, which have become a popular part of our customer offer.” 

James Bailey, executive director for Waitrose, added: “With Dobbies we will be working with a partner that shares our values when it comes to quality and service, and this underlines our ambitions to bring Waitrose food and drink to even more people throughout the UK. 

“It will take us into locations that are entirely new for us and build our presence in other areas where a Waitrose shop may not currently be conveniently accessible, despite strong demand for our products.”  

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