Supermarkets

Lidl partners with Neighbourly to launch first trustmark

Lidl identified 30 food items that are ‘Good to Give’, as modelled on the NHS Eatwell Guide, and 87% of charities reported needing a greater range of food types to be donated to help those in need

Lidl GB have announced the launch of their ‘Good to Give’ trustmark earlier this month, which is an initiative “designed to diversify and increase food donations in Great Britain and help the rising numbers of people relying on food banks to get the varied diet they need”.  

This intervention comes in response to the cost of living crisis, with over 9 in 10 charities believing that “it will have a significant impact on their organisation and the communities that they serve”. 

The ‘trustmark’ was developed by Lidl in consultation with Neighbourly, a platform that connects surplus food with local good causes, after 87% of charities reported needing a greater range of food types to be donated to help those in need have a healthy, balanced diet.

Through the partnership with Neighbourly, Lidl has also identified 30 food items that are ‘Good to Give’, as modelled on the NHS Eatwell Guide. The products selected include tinned fruit, lentils, mackerel, noodles, and brown rice.

Shoppers looking to donate to food banks can reportedly find the ‘Good to Give’ trustmark on shelves across all Lidl stores in England. The signage will highlight selected long-life items that offer a variety of nutritional benefits and which can be dropped at food donation points located past the checkouts in stores. The items will then be collected regularly by local food banks and community projects.

The ‘Good to Give’ trustmark is an industry first as Lidl is reportedly the first to come out with such a range. Lidl also launched its £500,000 ‘Lidl Community Fund’ to support its UK network of 1,500 charities coordinated by Neighbourly. Organisations within Lidl’s network can apply on a quarterly basis for investment in refurbishment of food preparation. 

Ryan McDonnell, chief executive officer at Lidl GB, said: “At Lidl, we’re committed to making good food accessible to everyone and now, more than ever, it’s important that we stay true to this.

“We’ve been listening to feedback from our charity partners on how we can best support them at this time. Through these conversations it became clear we can play a leading role in helping those relying on food banks to maintain a more nutritious, balanced diet by encouraging our customers to donate a little differently.”

He added: “We hope that more retailers will adopt the ‘Trustmark’ so that we can work together as an industry to help more people access the balanced and nutritious diet that they need.”

Steve Butterworth, Neighbourly CEO, added: “Through our work with local charities and good causes, supported by our latest community insights surveys, we can see how the cost of living crisis is causing steep rises in demand for food banks and front-line services. 

“This is only going to increase in the coming months. With the launch of this new initiative, Lidl is demonstrating that they are truly committed to finding innovative ways to support their customers and local communities.”

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