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Sharkninja moves to Battersea Power Station

Sharkninja moves to Battersea Power Station

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Home appliance manufacturer SharkNinja has announced its acquisition of a new office space in Battersea Power Station.

The new office adds to SharkNinja’s existing footprint in the UK and the company said it forms a “key part of the business’ continued expansion, with the workforce to consist entirely of product teams across largely engineering and design”.

SharkNinja will start fitting out the space this Spring, with employees expected to move in this September when the Power Station also officially opens to the public. The office is expected to provide seating for 190 people, with 135 at launch.

The new London office will provide SharkNinja with significantly larger workshop facilities with sophisticated testing facilities for all categories.

SharkNinja vice president and general manager of London, Lauren McMullan, said: “SharkNinja’s continued growth is driven by the success of new product launches, alongside the dedication, commitment and skill of our fantastic global teams. We are continuing to invest in our workforce in order to spur further international expansion, and our latest acquisition of office space in the capital is reflective of our growth in recent years.

“The state-of-the-art facilities in our new Battersea Power Station site will allow our staff to continue driving innovation for SharkNinja and we are excited to welcome everyone to the new office space which is focused on encouraging collaboration and productivity.”

 

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